To meet, the needs of the consumer upper middle class society, BCA presents a new credit card which is labeled BCA Black Card. PT Bank Central Asia Tbk (BCA) launched a new product BCA Black Card Credit Cards to meet the needs of its customers. The card is intended to target the upper middle class segment in the country.
Senior General Manager of Credit Card BCA Bank, Santoso said, the Indonesian economy, the number of middle class people getting bigger, with greater spending power and increasing lifestyle. "This product is the latest innovation from BCA Credit Card targeting affluent customer segment," said in Jakarta, Monday, June 23, 2014.
The BCA Black card is equipped with various features tailored to the needs of the upper middle class customers. Through this card, one of the programs that customers can enjoy are BCA 0% installment program with tenor up to 12 months for transactions at merchants and high brand overseas transactions are valid throughout the year. To support this card transactions overseas company took Mastercard and Visa.
"The black color shows solidity, maturity and stability to move forward to support the economy. This is why we use the color Black. The position is on top of a platinum card, for the needs of high society network that we try to anticipate, "Santoso lid.