The success of Citibank in the net profit of Rp1, 56 trillion could not be separated from strategies that focus on running the company's commitment as a strategic partner in accelerating growth. Focus on the credit card business and continue to innovate to make Citibank Indonesia scored growth amid tight liquidity and competition. As of September 2013 Citibank Indonesia recorded a net profit after tax amounted to Rp 1,56 trillion, an increase of 3.10% compared to the same period in 2012, which amounted to Rp 1,52 trillion.
Meanwhile, for the profit before tax during January to September 2013 Citibank posted a number of Rp 2,091 trillion. In September 2013 the bank's demand deposits rose to Rp 22,8 trillion from Rp 22,5 billion in the same period of 2012. His savings also increased from Rp 7,4 trillion in September 2012 to Rp 8,05 trillion in the same period of 2013. However, an increasing trend it was followed by time deposits. In September 2013 Citibank term deposits declined to Rp 11,2 trillion from Rp 12, 06 trillion in the same period of 2012.
Chief Country Officer of Citibank Indonesia, Tigor M. Siahaan, said the success of Citibank in a net profit of Rp 1,56 trillion could not be separated from strategies that focus on running the company's commitment as a strategic partner in Indonesia's economic growth accelerated to continue to innovate. "We continue to innovate in providing banking solutions, which are designed according to the needs of business development and corporate efficiency improvements," said Tigor to Infobank, some time ago.
In the midst of the banking business competition fiercer, "political year" 2014 is the right time for Citibank to more actively address the needs of customers. Given, this adult community in the country wants it all very practical. "Therefore, Citibank answer the needs of our customers with the right solutions," he added.
In order to meet the daily needs of its customers, Citibank Indonesia presents three credit cards at once, namely Citi PremierMiles, Citi Cash Back, Rewards and Citi. In addition to these three credit cards, Citibank Indonesia offers a ready credit, the product services such as ready-made loans without collateral that meets the needs of customers in the short term. "All three of the credit card comes in a variety that has a more convenience and benefits for the daily needs of the customers," he said.